At the onset of Internet everyone wanted an email, then they wanted to join more and more news groups….after this they wanted a personal web page for themselves, then they wanted more pages for their family, friends, petsJ. Very soon corporate also joined the rally, every company big or small wanted an address on internet (an online business card), then they wanted some web directories to search business and their addresses…Phew -online yellow pages, then companies started advertising on them. Soon schools, hospitals, societies, communities not only this OMG Govt.’s came forward and there were too many pages… a medium for interaction became medium of communication…everyone wanted to search, soon there were search tools to give people exactly what they wanted, soon people started searching with expressions. This became an OVERTURE to new era and GO getter search tools started recording them. Businesses started advertising on these expressions…. Soon companies started benefiting from advertising and people started getting what they wanted. Soon people got connected with companies, communities and vice-versa; And this is how a medium of personal identity, became a medium of interaction, a medium of communication and finally a medium of TRANSACTION.
Real time communication has endless possibilities coz people by virtue have affinities, Preferences and most important….social needs, email was not just enough to keep them happy soon they got happy with Online forums and then chat to connect with their friends and share good and bad things, then people wanted to make new friends not only dating J but real friends and communities thereby. This freedom of expression – The Net Neutral Space became blessed with BLOG ….People started writing blogs and others started listening and commenting, people started writing good and bad experiences about companies as well and that alarmed companies when they came to know what people are writing, This became to be a good way to tell everyone about the things that made them cheeryJ, and gloomyL, emotionalL, miserable, worried and add loads of emo-icons which are available at their fingertips.
Hello WORLD to everyone who is here as a society not limited by geographies, religion, culture, or cast but connected via their likes and dislikes (Affinities/Preferences), connected via like-mindedness, connected with their own preference… Is it just connected communities? No, everyone just doesn’t want to stay connected. They needed their own space – MYSPACE … where they have their own identity (Recognition need), and they got personal profiles everyone is Linked – IN or a FACE-on-the-net-BOOK.
The internet which started with few pages, eventually gathered pages, gathered readers (people), developed searchable knowledge base, connected companies to customers, connected buyers, connected devices. A medium of publishing, became medium of communication, there by interaction AND there by transaction AND thereby a new society where people started making new friends, connected to friends of friends, sharing the live status and their likes and dislikes of the moment.
The medium which was electronic–print, transformed to audio, video communication and finally to a complete entertainment medium. A device-neutral medium which can be accessed through your PC’s, Laptops, Mac books, Ipods, and other consoles, where people can interact, communicate, transact, entertain, and socialize on the go.
Hello World We all are now part of Digital Society.
A society where you, me, or people and your business, my business or other businesses are no longer searched and identified through yellow pages and where friends are not just stored as offline phone contact or mobile contact or house addresses but they have a page for themselves a net-neutral social identity where they can express where they are, J there life not only flows with stream of digital currents and updates but vibes of likes, dislikes, love, hate, worries and any kind of affinity or repulsions……EXPRESSION.
A place where every individual has its own net-identity, where you or me or anyone starts the social journey in this digital age, saying HELLO WORLD ….. It’s ME having professional identity on LinkedIn, a friendly face on Facebook, streams of updates on twitter, watching / sharing YouTube and listening to music @ilike, shopping at Amazon, and ebay, and living in MySpace..I’M just ONE but you can reach me anytime, anywhere…This world is getting smaller and smaller and I’m just a click away …
-by Ashish Kanungo